Four Ways to Use Your Core Values to Attract and Hire Great People

Companies running on EOS® know that articulating and communicating your Core Values is essential to getting the right people in the right seats to help you achieve your vision. That’s because these values define the characteristics that you want every single person in the company to share so you can build the culture you want in your company. 

In each Quarterly Session, when reviewing the Core Values on the V/TO™ with my clients, I always ask, “Are these the right core values? And are you using them to hire, fire, review, reward, and recognize people?” The answers I get reveal that while most EOS companies are faithfully using the People Analyzer™ to evaluate their existing employees, many struggle with how to integrate the core values in the hiring process. 

In general, I recommend that my clients focus on infusing core values into two specific areas in the hiring process:

1. Attracting Talent – Marketing your company’s values to attract applicants that want to work in a culture like yours
2. Evaluating Candidates – Confirming that the applicants share and exhibit your core values

Attracting Talent by Marketing Your Core Values and Culture

In today’s competitive job market, it’s getting harder and harder to attract and build a pipeline of high-quality candidates. In order to attract the Right People to your team, consider showcasing your values when marketing open positions. For example:

1. Create a standard blurb highlighting your values – use it in every job posting, on the Careers page of your website, and in your employer profile pages on job sites.

The culture at Acme Corporation is built on our shared core values – Positive collaboration, Proactive problem-solving, and Relentless curiosity. Positive collaboration means that we work together and make decisions for the greater good – with open, honest, and respectful communication. Proactive problem-solving means that we come to the table with ideas, recommendations, and solutions – instead of sitting back and waiting for others to raise an issue or fix a problem for us. Relentless curiosity means that we continually strive to improve, learn, and grow by asking questions, seeking knowledge, and stretching beyond our comfort zone. 

^{Written by Marisa Smith on August 1, 2019}